Artificial intelligence, the advertising industry, our role and happiness.
Where’s all this leading to? I’m no expert, so these are just a few musings. There are people around who are far more knowledgeable than I, who have already examined this subject in depth, so I’m not going to attempt to do that. But sometimes it’s fun to go down the rabbit hole. So here we go… Like that odd-looking penguin from Wallace and Gromit, artificial intelligence has just arrived on our doorsteps holding a little suitcase. He blinks out at us, but gives nothing away. Personally, I’m feeling a bit suspicious, and I suspect you are too We see more and more AI entering our daily lives, often working in the background and unnoticed so it's difficult to measure its impact. Many of us in the creative industry are putting on a positive face, saying it’s great for ideas generation, a tool, a new string to our bow. Who are we kidding? AI will soon have no problem with generating concepts, graphics and ideas that resonate and have meaning, and it will be better than us. Speak to
